The advertising industry has capitalized on the explosion of new media with large agencies running multi-million dollar interactive advertising additions. Interactive websites and kiosks have become popular. In a number of cases advertising agencies have also set up new divisions to study new media. Public relations firms are also taking advantage of the opportunities in new media through interactive PR practices.
Advertising is starting to rely on the introduction of new technology and interactive media
For example
Right after the successful Heathrow Airport welcome back flashmob, they've put another 'feelgood at the airport' video online. This time T-Mobile hooked up with Merton, better known as the chatroulette piano guy. He plays improvised personalised songs for people leaving the airport. Would have been nice to see more, but
I like it.
H&M use 3D projections to open store in Amsterdam
On Monday 22nd the Swedish fashion brand H&M opened its flagship store in a monumental building in Amsterdam. As Ralph Lauren did with their stores in London and New York, H&M used 3D projections together with music in the opening ceremony.
I particularly Like this one as I think it captures Advertising and New media
Resources
Youtube
wikipedia - New media
wikipedia - New media
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