ROMANTISISM & ADVERTISING
Ask anyone on the street: "what is Romanticism?" and you will certainly receive some kind of reply. Everyone claims to know the meaning of the word romantic. The word conveys notions of sentiment and sentimentality, a visionary or idealistic lack of reality. It connotes fantasy and fiction. It has been associated with different times and with distant places: the island of Bali, the world of the Arabian Nights, the age of the troubadours and even Manhattan. Advertising links it with the effects of lipstick, perfume and soap. If we could ask the advertising genius who, fifty years ago, came up with the brilliant cigarette campaign, "blow some my way," he may have responded with "it's romantic."
TONY KAYE & ADVERTISING
Kaye entered the British advertising business, discovering that commercials could become an avenue to filmmaking as well. Honing his craft for ten years, Kaye became a highly paid, award-winning creator of public service announcements and TV spots for Nike and Mercedes-Benz. Kaye also gained notoriety as a conceptual artist whose "hype art" included ads anointing himself "the most important British director since Hithcock."
POST MODERNISM & ADVERTISING
Post modernism does not distinguish right from wrong
but it deals with being ultra- creative and avoids the traditional route. It does question the existence of ideals such as rationality or objectivity and allows us to consider new things. All great ideas or theories were brought about by first questioning the existing one. Who knows where this trend of post-modernism will lead us.
Resources - Book "art & advertising" Joan Gibbons
http://www.cigarettesreviews.com/brands-listing/chesterfield
http://www.transparencynow.com/advertise.htm
Resources - Book "art & advertising" Joan Gibbons
http://www.cigarettesreviews.com/brands-listing/chesterfield
http://www.transparencynow.com/advertise.htm
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