Semiotics

Summary of Workshop 2 

Linguistic and Cultural Semiotics is a branch of communication theory that investigates sign systems and the modes of representation that humans use to convey feelings, thoughts, ideas, and ideologies.Whether used as a tool for representing phenomena or for interpreting it, the value of semiotic analysis becomes most pronounced in highly mediated, postmodern environments where encounters with manufactured reality shift our grounding senses of normalcy.

Semioticians drag the unconscious messages being transmitted into consciousness by isolating and identifying the signs to constitute the message. 

Persuasive advertisements can (and should be) translated in terms of semiotic guidelines, if cultural codes are at work and as such evident. Some advertisements strive towards a state of no-cultural categorization: in other words the advertisement focuses on emotions rather than objects or ideas


Resource -http://en.wikipedia.org/wiki/Semiotics